GET MORE OF WHAT WORKS.
I believe marketing should be clear, confident and commercially focused, not overwhelming or wasteful.
My mission is simple:
To help ambitious businesses make smart marketing decisions and turn their goals into real, measurable growth.
Annette Read
By combining strategic thinking with practical, hands-on support, I help founders and teams cut through the noise, focus on what matters, and build marketing that genuinely moves their business forward.
As a digital marketing consultant, I draw on experience built in senior marketing leadership roles. I’ve led national marketing campaigns, delivered 1,000-page websites, managed multi-million-pound budgets, built high-performing teams and helped well-known financial brands grow.
During my time as Marketing Director at L&C Mortgages, I led a major digital transformation programme that spanned platform development, UX improvements, search performance and long-term scalability.
Parts of this work were later featured publicly through a Webflow customer story and an Equimedia SEO re-platforming case study.
Before that, I was Director of Marketing and Communications for a large insurance group and previously ran a successful digital marketing agency supporting both B2B and B2C clients. Earlier in my career, I held senior roles at Bristol & West Building Society and Bank of Ireland, experience that taught me the value of clarity, consistency and customer understanding.
These days, you’re more likely to find me creating practical marketing strategies for ambitious teams, building websites for local businesses, crafting copy that resonates, and helping founders make digital marketing work in the real world.
Because I’ve seen first-hand how difficult it is for smaller businesses to get the right support. You either pay agency-level fees for work that’s too big or too complicated, or you juggle freelancers who never fully understand your goals.
I combine years of senior marketing and digital experience with a hands-on, human, and collaborative approach. Whether you need a focused marketing plan, a new website, support turning clicks into customers, or simply a trusted expert to sense-check your next idea, I’m here to make your marketing clearer, easier, and more effective.
Based in North Wiltshire in the South Cotswolds, I work with businesses locally and across the UK, offering flexible marketing consulting services that deliver real results.
When I’m not sharpening strategies or building websites, I’m usually out in the Cotswolds with my Dalmatian, Freddie – he’s the real boss – you’ll find him over on Instagram at @freddie_dalmatian.
Get commercial results, digital expertise & practical delivery.
After years of leading major digital and marketing programmes, I now work closely with founders and growing businesses here in the Cotswolds and throughout the UK. I work directly with business owners who need more than advice alone, but don’t want the overhead or distance that often comes with agencies.
It’s similar to having a Marketing Director on tap – someone who can shape strategy, make confident decisions, and then roll up their sleeves to deliver the work as well.
My approach is practical, collaborative and grounded in real-world experience across marketing strategy, websites, SEO, content and customer experience, with some of my previous work referenced in published industry case studies. Today, I’m focused on helping businesses build confidence, clarity and marketing that genuinely makes a difference.
Every project is different, but the aim is always the same: sharper decision-making, better customer journeys and marketing that earns its keep. Which means, a blend of strategic thinking with the practical support small businesses actually need. It’s marketing that works in the real world – not theory on a page.
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